LOUISIANA TECH UNIVERSITY
Doctor of Business Administration Degree
Marketing Major Classes & Professors
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Marketing Classes |
Normally Taught by |
| MKTG 600: Survey of Marketing and Strategy. 0-3-3. Preq., MKTG 530 or consent of instructor. A survey of the marketing literature examining theoretical and empirical research including promotion, buyer behavior, distribution, ethics, global marketing, pricing, product development, and marketing strategy. | Dr. Doug Amyx |
| MKTG 601: Research Methods I. 0-3-3. Preq., QA 605. An in-depth study of principles, theories, objectives, techniques, and problems as applied in social science research. | Dr. Bruce Alford |
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MKTG 602: Research Methods II. 0-3-3. Preq., QA 610 and MGMT 601 or MKTG 601. A course designed to introduce the student to the collection, analysis, and interpretation of survey research data with an emphasis on the application of multivariate statistical techniques. |
Dr. Marcia Simmering Dickerson (MGMT) |
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MKTG 610: Seminar in Marketing Management. 0-3-3. Preq., MKTG 530 or equivalent. A survey of two of the four elements of the marketing mix (place, price, product, and promotion). An emphasis is placed on major topics of managerial and research interest. |
Dr. Bruce Alford |
| MKTG 615: Seminar in Marketing. 0-3-3 (6). (Structural Equation Modeling). May be repeated one time for credit. An examination of concepts and research findings related to selected topics in marketing. Presentation and critical evaluation of reports from related disciplines. | Dr. Barry Babin |
| MKTG 620: Advanced Topics in Marketing Management. 0-3-3. Preq., MKTG 530 or equivalent. A survey of two of the four elements of the marketing mix (place, price, product, and promotion). An emphasis is placed on major topics of managerial and research interest. | Dr. Julie Moulard |
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MKTG 637: Seminar in Buyer Behavior. 0-3-3. Preq., MKTG 530 or consent of instructor. Requires Doctoral standing. May require additional class meetings. An in-depth examination of the conceptual and theoretical foundations of consumer and industrial buyer behavior. Credit will not be given for MKTG 637 if credit is given for MKTG 537. |
Dr. Laura Flurry |
| MKTG 640: Marketing Theory. 0-3-3. Preq., MKTG 530 or equivalent. A survey of the philosophy of science and the evolution of marketing ideas, concepts, and theories. The influence and contribution of individuals to marketing concepts are emphasized. | |
| MKTG 650: Directed Study in Marketing. 1-3 hours credit. Hours and credits to be arranged. Consent of instructor and approval of department head required. Special problem or specific area of marketing. | As needed, professor varies |
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MKTG 685: Comprehensive Exam in Marketing. No credit. Doctoral standing required. Required for all business administration doctoral students seeking to take the comprehensive exam in marketing. Successful completion is a prerequisite to the oral comprehensive exam for those seeking a primary field or examined minor in marketing. Requires consent of graduate director. |
Registration for Comprehensive Exam |