Faculty pictures doing research.
Faculty Research 2010
  • Alford, Bruce (2014) “The Influence of Role Ambiguity and Goal Acceptance on Salesperson Performance and Commitment,” Marketing Management Journal, Vol. 24, No. 1, 52-65.
    Co-authors: Dheeraj Sharma and Douglas Amyx
  • Amyx, Douglas (2014) “The Influence of Role Ambiguity and Goal Acceptance on Salesperson Performance and Commitment,” Marketing Management Journal, Vol. 24, No. 1, 52-65.
    Co-authors: Dheeraj Sharma and Bruce L. Alford
  • Amyx, Douglas A.“Student Motivations to Sell: A Cross-Cultural Study of the U.S., Chile, and the Philippines,” 2014 National Conference in Sales Management (NCSM) in Miami, FL.
    Co-authors: Dennis N. Bristow, James Cochran, Leopoldo Arias-Bolzmann, Ben Paul Gutierrez, and Rajesh Gulati
  • Amyx, Douglas A.“The Adverse Impact of Salesperson Depression on Negative Organizational Deviance,” Sixth Annual General Business Conference, Sam Houston State University, Huntsville, TX.
    Co-authors: Larry H. Jarrell
  • Amyx, Douglas A. , “An Extension of Consumer Environmental Behavior Research Among Expatriates,” International Journal of Commerce and Management, Vol. 24 (1), 2014, 63-84.
    Co-authors: Shahid Bhuian and Hammed Shamma
  • Babin, Barry J., “Does Information and Communication Technology Improve Job Satisfaction? The Moderating Role of Sales Technology Orientation.” Industrial Marketing Management, Vol. 43 (7), October 2014, pages 1236-1245.
  • Babin, Barry J., “What Constitutes Unethical Author Behavior in the Publishing Process?” presented at the 2014 Academy of Marketing Science World Marketing Congress, Lima, Peru, August 6, 2014. Co-authors: O.C. Ferrell.
  • Babin, Barry J., M-Turk Workers as Consumer Subjects -- Potential and Peril,” presented at the 2014 Academy of Marketing Science World Marketing Congress, Lima, Peru, August 6. 
    Co-authors: Lauren Brewer.
  • Babin, Barry J. “How Do Signals Shape Wine Shoppers Value Perception?” presented at the 2014 Academy of Wine Business Research Conference, Geisenheim Univerisity, Germany, June 29. 
    Co-authors: Nina Krey.
  • Babin, Barry J., “Codes of Ethics, Corporate Philanthropy, and Employee Responses.” International Journal of Hospitality Management, Vol. 39, May 2014, pages 97-106.
  • Babin, Barry, “Codes of Ethics, Corporate Philanthropy and Employee Responses,” International Journal of Hospitality Management, 39 (2014), 97-106.
    Co-authors: Yong-Ki Lee, Bo-young Moon and Joowon Cho
  • Babin, Barry, “The Influence of Movie’s Quality on its Performance: Evidence Based on Oscar Awards,” Managing Service Quality, 24 (February 2014), 122- 138.
    Co-authors: Weiling Zhuang, Qian Xiao, and Mihaela Paun
  • Babin, Barry, CB: CB: A Consumer Behavior Framework. 1st - 6th editions. Cengage/Southwest (4LTR Press). 2009-2014. 
    Co-authors: Eric Harris
  • Babin, Barry, "All the Same to Me: Outcomes of Aesthetic Labor Performed by Frontline Service Providers,” Journal of the Academy of Marketing Science, DOI 10.1007/s11747-014-0407-4.  Co-authors: K. Pounders and A. Close.
  • Flurry, Laura A. , Krist Swimberghe, and Janna Parker (2014) “Examining Brand Communities Among Children and Adolescents:  An Exploratory Study,” Journal of Consumer Marketing, 31 (2), 103-110.
  • Fuller, Bryan, In Press. Leader reactions to proactive behavior: Giving credit when credit is due.  Human Relations.
    Co-authors:Laura Marler & Kim Hester
  • Inman, R. Anthony. 2014, Total JIT (T-JIT) and Its Impact on Supply Chain Competency and Organizational Performance. International Journal of Production Economics, Vol. 147, 125-135.
    Co-authors: Kenneth W.Green, Laura Birou, and Dwayne Whitten
  • Jarrell, Larry H.“The Adverse Impact of Salesperson Depression on Negative Organizational Deviance,” Sixth Annual General Business Conference, Sam Houston State University, Huntsville, TX.
    Co-author: Douglas Amyx
  • Mesak, Hani I., (2014), “Optimal Service Capacity Allocation and Pricing under Uniformly Distributed Uncertain Demand,” Proceedings of the Annual Meeting of the Decision Sciences InstituteTampa (forthcoming).
    Co-authors: H. Zhang, and J. Ma
  • Moulard, Julie Guidry, (2014)  “How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions Across Genders,” Psychology & Marketing, 31 (8), 576-590.
    Co-authors: Dan H. Rice, Carolyn Popp Garrity, and Stephanie M. Mangus
  • Moulard, Julie Guidry, “Conceptualizing Service Recovery as  a Service Apology,” Engaging Customers, Gary Hunter and Tom Steenburgh, eds., Vol.   25, p. I11-I12. (2014 American Marketing Association Winter Educators’ Conference, Orlando, FL).
    Co-authors:Nina Krey and Joanne M. Tran
  • Moulard, Julie Guidry, , “What is Brand Authenticity? Introducing the Entity-Referent Correspondence Framework of Authenticity and Its Application to Brands,” Engaging Customers, Gary Hunter and Tom Steenburgh, eds., Vol. 25, p. A33-A34. (2014 American Marketing Association Winter Educators’ Conference, Orlando, FL).
    Co-authors: Randle D. Raggio and Judith Anne Garretson Folse
  • Moulard, Julie Guidry, “What is True-to-Self Brand Authenticity? Understanding the Antecedents and Consequences of a Brand’s Passion.” Engaging Customers, Gary Hunter and Tom Steenburgh, eds., Vol. 25, p. A36-A37. (2014 American Marketing Association Winter Educators’ Conference, Orlando, FL).
    Co-authors: Randle D. Raggio and Judith Anne Garretson Folse