College of Business, Department of Marketing & Analysis Title Bar
Images of various marketing professors and students.
Programs of Study
The Marketing curriculum is designed for those students who are seeking careers product or service organizations. The Department of Marketing and Analysis offers a major in Marketing directed at different interests in the marketing area. Graduates from our programs are employed by companies such as:

Marketing Curriculum (Printable Marketing Brochure)
In the past three decades, marketing has become the focal point of many business operations. The marketing major is designed to prepare individuals for a wide range of positions involving the marketing field; these positions involve working in retailing, industrial marketing, sales, advertising, buying/purchasing, product development, and research. Courses will be taken in marketing administration, marketing research, and selected courses in salesmanship, consumer behavior, business advertising, retailing, sales management, and international marketing.

FRESHMAN YEAR
  • Course
  • Business 110
  • Computer Information Systems 110
  • Elective
  • English 101
  • English 102
  • History Elective (100 or 200 level)
  • Mathematics 101
  • Mathematics 125
  • Biological Science 101
  • Psychology 102 or Sociology 201
  • University Seminar 100**
  • SUBTOTAL
  • **Must be taken by all freshmen. May be counted as part of the Elective. May NOT use University Seminar 101 for degree credit.

    Science Elective: Biological Science 101, 102; Geology 111,112, 201, 202; Physics 205, 206, 220; Chemistry 120, 121. Two courses, 6 hours, must be in sequence (course numbers, not sequential quarters); those possibilities are Biological Science 101 and 102, Geology 111 and 112, Geology 201 and 202, Physics 205 and 206, or Chemistry 120 and 121. Everyone must have at least one Biological Science.
  • Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 1
  • 30
SOPHOMORE YEAR
  • Course
  • Accounting 201
  • Accounting 202
  • Business Law 255
  • Economics 201
  • Economics 202
  • English 210, 211, or 212
  • Natural Science Elective
  • Natural Science Elective
  • Political Science 201
  • Quantitative Analysis 233
  • SUBTOTAL
  • Science Elective: Biological Science 101, 102; Geology 111,112, 201, 202; Physics 205, 206, 220; Chemistry 120, 121. Two courses, 6 hours, must be in sequence (course numbers, not sequential quarters); those possibilities are Biological Science 101 and 102, Geology 111 and 112, Geology 201 and 202, Physics 205 and 206, or Chemistry 120 and 121. Everyone must have at least one Biological Science.
  • Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 30
JUNIOR YEAR
  • Course
  • Art 290 or KINE 280 or MUGN 290 or SPTH 290
  • Business Communication 305 or English 303 or 336
  • Business 420
  • Computer Information Systems 310
  • Economics 312
  • Elective
  • Finance 318
  • Humanities Elective
  • Management 310
  • Management 333
  • Marketing 300*
  • SUBTOTAL
  • *Require a minimum grade of "C" in these courses.

    Humanities Elective: History 101, 102, 201, 202, or 360; Philosophy 201;Speech 300; upper-level Foreign Language (201 and >)
  • Hours
  • 3
  • 3
  • 1
  • 3
  • 3
  • 2
  • 3
  • 3
  • 3
  • 3
  • 3
  • 30
SENIOR YEAR
  • Course
  • Business 495
  • Business Elective
  • International Business Elective**
  • Marketing 320*
  • Marketing 473*
  • Marketing 482*
  • Any nine hours from the following:
  • Marketing 307*, 420*, 425*, 435*, 485*
  • Management 460*, 477*
  • Speech 110 or 377
  • SUBTOTAL
  • TOTAL
  • *Require a minimum grade of "C" in these courses.
    **Approved International Business Courses: Economics 344, Finance 412, Management 48, Marketing 485
  • Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  •  
  • 9
  •  
  • 3
  • 30
  • 120

 

Print Marketing Curriculum Sheet (.pdf format)

A Word about Class Substitution
Marketing students (major or minor) are not allowed to take correspondence, special topics, special problems, directed study, or inidividual study courses for required or elective marketing classes. Any of the aforementioned courses completed while a student is at another university may be transfererd upon admission to Louisiana Tech University with the department head's approval. Exceptions to this policy must be approved in writing by the department head.