College of Business, Department of Marketing & Analysis Title Bar
Images of various marketing professors and students.
Programs of Study
The Marketing curriculum is designed for those students who are seeking careers product or service organizations. The Department of Marketing and Analysis offers a major in Marketing directed at different interests in the marketing area. Graduates from our programs are employed by companies such as:

Marketing Curriculum
In the past three decades, marketing has become the focal point of many business operations. The marketing major is designed to prepare individuals for a wide range of positions involving the marketing field; these positions involve working in retailing, industrial marketing, sales, advertising, buying/purchasing, product development, and research. Courses will be taken in marketing administration, marketing research, and selected courses in salesmanship, consumer behavior, business advertising, retailing, sales management, and international marketing.

FRESHMAN YEAR
  • Course
  • Business 110
  • Computer Information Systems 110
  • English 101
  • English 102
  • Mathematics 100 or 101 or 102
  • Mathematics 125
  • Biological Science 101
  • Communication 101
  • Humanities Elective
  • Humanities Elective
  • First Year Experience (FYE) 100*
  • TOTAL
  • * FYE 100 Must be taken by all freshmen. May be counted as part of the Elective. May NOT use FYE 100 for degree credit.

  • Humanities Electives
    Literature (ENGL), Foreign Language (FLNG, FREN, GERM, SPAN), History (HIST), Communications (COMM), Philosophy (PHIL).
  • Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 1
  • 30
SOPHOMORE YEAR
  • Course
  • Accounting 201
  • Accounting 202
  • Business Law 255
  • Economics 201
  • Economics 202
  • Quantitative Analysis 233
  • Natural Science Elective
  • Natural Science Elective
  • Elective
  • Elective
  • TOTAL
  • Natural Science Elective
    3 hrs of BISC and 6 additional hours, with at least 3 of those hours in a physical science; courses do not need to be in sequence, but 6 hours must be in the same area (e.g 6 hours in CHEM)
  • Life Sciences - Biology (BISC)
    Physical Sciences - Chemistry (CHEM), Geology (GEOL), Physics (PHYS)
  • Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 30
JUNIOR YEAR
  • Course
  • Fine Arts
  • Business Communications 305 or ENGL 303 or ENGL 336
  • Elective
  • Elective
  • Business 320
  • Computer Information Systems 310
  • Finance 318
  • Management 310
  • Management 333
  • Marketing 300
  • Business Elective
  • Total
  • Fine Arts: 3 hours of any classes in any of the areas listed here: Art (ART), Speech Theater (SPTH, Theatre (THTR), Music Applied, Private Lessons (MUPV), Music Ensemble (MUEV), Music General (MUGN), Music History and Literature (MUHS), Music Pedogogy, (MUPD), Music Theory (MUTH); or 3 hours of these specific classes: ARCH 211, ARCH 222, KINE 160, KINE 162, KINE 164, KINE 280
  • Business Electives: Any COB class not already required as a core business or major class; 3 hours may be at the 100 or 200-level; all others must be at the 300- or 400-level.
  • Hours
  • 3
  • 3
  • 3
  • 2
  • 1
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 30
SENIOR YEAR: GENERAL MARKETING
  • Course
  • Elective
  • Business 495
  • MKTG 320*
  • MKTG 473*
  • Business Elective
  • International Business Elective**
  • MKTG 482*
  • Any nine hours from: MKTG 307*, MKTG 390*, MKTG 420*, MKTG 425*,

    MKTG 485*,MGMT 460*, MGMT 477*
  • TOTAL
  • Business Electives: Any COB class not already required as a core business or major class; 3 hours may be at the 100 or 200-level; all others must be at the 300- or 400-level.
  • * Require a minimum grade of "C" in these courses
  • ** International Business Electives:
    Choose from ACCT 485, ECON 485, MGMT 485, MKTG 485
  • Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 9


  • 30
  • 120
SENIOR YEAR: SPORTS MARKETING
  • Course
  • Elective
  • Business 495
  • MKTG 320*
  • MKTG 473*
  • BUSN 410 SUMMER INTERNSHIP*
  • International Business Elective**
  • MKTG 348*
  • MKTG 390* or 435*
  • MKTG 482* or 420*
  • Any 3 hours from: MKTG 307*, MKTG 425*, Approved QA Elective
  • TOTAL
  • Business Electives: Any COB class not already required as a core business or major class; 3 hours may be at the 100 or 200-level; all others must be at the 300- or 400-level.
  • * Require a minimum grade of "C" in these courses
  • ** International Business Electives:
    Choose from ACCT 485, ECON 485, MGMT 485, MKTG 485
  • Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 30
  • 120
SENIOR YEAR: MARKETING ANALYTICS
  • Course
  • Elective
  • Business 495
  • MKTG 320*
  • MKTG 473*
  • Business Elective
  • International Business Elective**
  • MKTG 482*
  • Any 3 hours from: QA 432*, CIS 315*, or CIS 323*
  • Any 3 hours from: MKTG 435*, or MKTG 390*
  • Any 3 hours from: CIS 325*, Approved QA Elective*, or MKTG 425*
  • TOTAL
  • Business Electives: Any COB class not already required as a core business or major class; 3 hours may be at the 100 or 200-level; all others must be at the 300- or 400-level.
  • * Require a minimum grade of "C" in these courses
  • ** International Business Electives:
    Choose from ACCT 485, ECON 485, MGMT 485, MKTG 485
  • Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 30
  • 120
SENIOR YEAR: KEY ACCOUNT
  • Course
  • Elective
  • Business 495
  • MKTG 320*
  • MKTG 473*
  • Business Elective
  • MKTG 307*
  • MKTG 425*
  • MKTG 482*
  • MKTG 485*
  • Any 3 hours from: MKTG 390*, CIS 323*, MGMT 415
  • TOTAL
  • Business Electives: Any COB class not already required as a core business or major class; 3 hours may be at the 100 or 200-level; all others must be at the 300- or 400-level.
  • * Require a minimum grade of "C" in these courses
  • Hours
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 3
  • 30
  • 120

 

Print Marketing Curriculum Sheet (.pdf format)

A Word about Class Substitution
Marketing students (major or minor) are not allowed to take correspondence, special topics, special problems, directed study, or inidividual study courses for required or elective marketing classes. Any of the aforementioned courses completed while a student is at another university may be transfererd upon admission to Louisiana Tech University with the department head's approval. Exceptions to this policy must be approved in writing by the department head.