College of Business, Department of Marketing & Analysis Title Bar
Images of various marketing professors and students.
Department of Marketing and Analysis
College of Business
Louisiana Tech University
P. O. Box 10318
Ruston, LA 71272
Phone: 318.257.4012
Fax: 318.257.4013

Your GE clock radio is playing your favorite radio station to wake you up and start your day. You then wash your hair with your Tresseme shampoo and finish it off with your Sassoon conditioner. Next, you pour your MinuteMaid orange juice and toast your Lenders bagel. After connecting to the web with Earthlink, you check the weather on your Weather Channel homepage. While this is just a small part of your day, you have seen how marketing touches our lives. Many of the ways are not even visible to most of us (business-to-business activities), but they too impact the standard of living we enjoy. Marketing concerns information, goods, services, and people. While jobs in advertising or sales are commonly known, other areas of marketing are less well known. Retail management, retail buying, brand manager, product manager, and marketing research manager are just a few of the potential positions for marketing majors.

Through various links provided on this page, you can learn about the marketing major, review program curriculums, and look at individual course descriptions. After you have explored the material available here, you may have questions.

If you do have questions, please e-mail us at or give us a call at (318)257-4012. Thank you for visiting our website. We hope you find your visit informative.


Contact Information
Department Head
Dr. Barry Babin
Academic Vita

Office Coordinator
Julia Callaway