College of Business Department of Graduate Studies
Images of various graduate faculty and students
Doctor of Business Administration Degree

The marketing doctoral program focuses on developing students to succeed in research, instruction, and service.  We accomplish this by integrating doctoral students with faculty from the beginning of their program and immersing them in the research process.  They then receive guidance concerning how to prepare for their first classroom experience and are supported throughout their teaching activities.  Our goal at the end of your program is that you will have well developed instructional capabilities and proven research capabilities, as illustrated by publications.

The College of Business is the home of the Academy of Marketing Science, which publishes the Journal of the Academy of Marketing Science (JAMS).  This provides our doctoral students with tremendous opportunities to meet scholars around the world and network.  In addition, we have a strong connection with the Journal of Business Research.  Dr. Barry Babin is the associate editor for marketing for the JBR.  Select doctoral students have the opportunity to work with Dr. Babin and submitting authors as part of the editorial review process.  Both of these elements lead to greater exposure and involvement for doctoral students with the research process.

Please browse our pages and if you have any questions, please contact the marketing doctoral coordinator, Dr. Bruce Alford.

For more information, contact:

Marketing Doctoral Coordinator
Dr. Bruce Alford

Associate Dean of Graduate Studies and Research
Dr. Doug Amyx