Centers of Study within the College of Business
Various images of the College of Business faculty, alumni, and students.
Academy of Marketing Science
  • College of Business
    Louisiana Tech University
    BUS #105A
    P. O. Box     3072
    Ruston, LA 71272
    Phone: 318.257.    2612
    Fax: 318.257.4253 (shared)

  • The College of Business at La Tech is the new home for the Academy of Marketing Science.
  • The Academy of Marketing Science is an international, scholarly, professional organization dedicated to promoting excellence in the creation of and dissemination of marketing knowledge. The Academy offers a wide range of services, including a series of conferences and special interest programs and symposia, a refereed scholarly journal, a quarterly member newsletter and conference proceedings. The Academy has numerous programs that sponsor future scholars and encourage thought leadership in marketing research. It is the publisher of the Journal of the Academy of Marketing Science (JAMS) which is recognized as one of the top 10 most cited academic journals in all of business.
  • MISSION
  • The Academy of Marketing Science is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy is committed to the highest of ethical standards and collegiality in the pursuit of this mission.
  • HISTORY
  • The Academy of Marketing Science (the "Academy") began at C. W. Post Center of Long Island University in 1971. Under the directorship of founder Dr. Berkman, the Academy grew into a substantial regional association.
  • In 1972 Berkman established the Journal of the Academy of Marketing Science (JAMS). For his services, Dr. Berkman is recognized with the title of distinguished professor of the Academy of Marketing Science.
  • Today, JAMS is widely acknowledged as a premier marketing research journal and was recently recognized as one of the top 10 most cited business academic journals. Members receive JAMS free of charge.
  • As the Academy expanded nationally in both scope and recognition, it became evident that more structure was needed. Consequently, in 1979 the Academy was reorganized with a new Constitution and Articles of Association and Bylaws. The Academy currently has elected officers and a Board of Governors, with elections held on a biennial basis.
  • Each year, hundreds of delegates attend a research conference hosted by the Academy. The first annual conference took place in Akron, Ohio. Subsequent annual conferences have been held in every corner of the USA and in Montreal and Vancouver. Biennial world marketing congresses (The AMS World Marketing Congress) have been held in such diverse locations as Italy, Australia, Malaysia, and Turkey with future conferences planned for Oslo, Norway and Reims, France.
  • The Academy also hosts the Cultural Perspectives in Marketing (CPM). The CPM also has been held in diverse settings including New Orleans, La; Seoul, South Korea; Puebla, Mexico; Valencia, Spain; Hong Kong, Montreal and Long Beach, Miss.Presently the Academy of Marketing Science is a full-service, scholarly professional organization. It offers a wide range of services, including a series of conferences and special interest programs and symposia, a refereed scholarly journal, a quarterly member newsletter, and conference proceedings. The Academy has numerous programs that sponsor future scholars and encourage thought leadership in marketing research.
  • The current AMS President is John Ford of Old Dominion University. Past Presidents include: Visit the official web site for the Academy of Marketing Science: www.ams-web.org.
  • :: President of the AMS
    Dr. John Ford
  • :: Director of Marketing and Communications
    Mr. Brian Miller