BARRY MASON, University
President of the University of Alabama
Field: Retailing and Marketing Research.
Louisiana Polytechnic Institute (B.S.), The University of Alabama
and Professional Specialties: Academic/industrial partnerships; business
education and business school outreach initiatives; marketing and strategic
co-author of 8 college texts, 10 research monographs and 100 published
refereed journal articles in such publications as the Harvard Business
Review; the University of Chicago's Journal of Business; the Journal of
Marketing and the Journal of Marketing Research.
Honors and Achievements:
- In 1999
Dean Mason received the Wayne A. Lemburg Award for Distinguished Service
from the American Marketing Association.
- In 1997
he was named a Distinguished Alumnus by his alma mater, the Louisiana
Tech University College of Business.
- In 1997
Mason was recognized in Marketing Educator as one of the top 100 most
productive marketing scholars in the previous 20 years.
- He is
former chairman of the board of the 40,000-member American Marketing
- In December
1997, the AMA established the Mason-Spiro-Gordon Award, "To be
presented rarely to volunteer leaders who have demonstrated uncommon
leadership to the American Marketing Association and partnership with
the professional staff during particularly challenging times. Without
them there would be no AMA."
- In 1996
Mason received the Employer of the Year Award given by the Business
and Professional Womens Club of Tuscaloosa.
- In 1994
he was designated a Distinguished Fellow of the Academy of Marketing
Science "for exemplary services to the Academy over a sustained
period of time, as well as outstanding contributions to the marketing
- In 1986
Mason was named the first annual recipient of the Academy of Marketing
Science Outstanding Educator of the Year Award "for contributions
to the discipline through superlative teaching, demonstrated excellence
in research, and service to the profession."
- In 1984
he received the Western Electric (now AT&T) Foundation Award given
annually for the nation's best undergraduate innovation in business
- In 1984
he received the Leavey Award for Excellence in Private Enterprise Education
by the Freedoms Foundation of Valley Forge "for outstanding efforts
to help young people better understand the function and benefits of
private enterprise and free market economics." The award honored
his service as chairman of the UA Task Force on Cost Savings, which
worked with the General Motors Rochester Products Plant in Tuscaloosa
and the UAW to identify $1 million in cost savings and prevent the closure
of the 200-employee local facility. That project laid the groundwork
for future academic-industrial partnerships involving the University
and the business school, including the ongoing relationship with Mercedes-Benz
- In 1983
he received The University of Alabama National Alumni Association Outstanding
Commitment to Teaching Award and the John F. Burnum Distinguished Faculty
Award for "bringing distinctive credit to the academic community
at this University."
other University recognitions include the Algernon Sydney Sullivan Award
for "the practical application of noble ideals based on excellence
of character and service to humanity; the Carleton K. Butler Award for
Excellence in Service to Students of The University given by Theta Chi
Fraternity; and the Minnie Miles Excellence Award for Outstanding Contributions
to the University.
- In 1980
he was named one of 10 outstanding scholars on The University of Alabama
- In 1976,
he was designated a Beta Gamma Sigma National Scholar; Beta Gamma Sigma
is the scholastic equivalent in business of Phi Beta Kappa in arts and
- He is
a Past President and a Fellow of both the Southwestern Marketing Association
and the Southern Marketing Association.
Chairman of the Board of DCH Regional Medical Center (hospitals in Tuscaloosa,
Northport and Fayette plus nursing home in Fayette)
President, Challenge 21
- Past President,
Black Warrior Council of the Boy Scouts of America
President, West Alabama Chamber of Commerce